Internal SEO Strategy Guide

Local SEO Citations Guide

Complete action plan for building high-quality local citations to boost your Google rankings and increase local visibility for Clear Space Team

What Are Local Citations?

Local citations are online mentions of your business name, address, and phone number (NAP) on other websites, directories, and platforms. They're essential for local SEO because they help Google verify your business exists and where it's located.

Your NAP Information (Keep Consistent!):

Business Name: Clear Space Team

Address: 57 Burwood Road, Hersham, Surrey, KT12 4AE

Phone: 07826917948

Website: https://clearspaceteam.co.uk

Email: [email protected]

Priority 1: Essential UK Directories (Do These First!)

Google Business Profile

CRITICAL

The most important citation. Creates your Google Maps listing.

Create Listing

Tips:

  • • Choose "Waste Management Service" as primary category
  • • Add "House Clearance" and "Junk Removal" as secondary
  • • Upload 10+ photos of your work
  • • Add service areas (Surrey, London)
  • • Ask customers for reviews!

Bing Places

HIGH

Second-largest search engine. Easy setup.

Create Listing

Tips:

  • • Copy info from Google Business Profile
  • • Keep NAP identical
  • • Add same photos

Yell.com

HIGH

Major UK business directory with high authority.

Create Listing

Checkatrade

HIGH

Trusted trades directory. Great for credibility.

Join Now

Note: Paid membership required (£100-150/month)

Trustpilot

HIGH

Build trust with verified customer reviews.

Claim Profile

Thomson Local

MEDIUM

Established UK directory with good domain authority.

Create Listing

Priority 2: Free UK Business Directories

192.com

Visit

Scoot

Visit

Touch Local

Visit

Free Index

Visit

Yelp UK

Visit

Cylex UK

Visit

Hotfrog

Visit

Brownbook

Visit

iBegin

Visit

Priority 3: Surrey & Local Directories

Surrey Chambers of Commerce

Join local business community and get directory listing

Learn More

Get Surrey News

Local news site with business directory

Visit

Nextdoor

Neighborhood social network - Surrey groups

Join

Surrey Business Directory

County-specific business listings

Submit

Priority 4: Social Media Profiles (NAP Citations)

Ensure your NAP is consistent across all social profiles:

Facebook Instagram LinkedIn Twitter/X

Your Action Plan

1

Week 1-2: Critical Setup

  • Create & optimize Google Business Profile (spend 1-2 hours)
  • Set up Bing Places for Business
  • Claim Trustpilot profile and ask 5 customers for reviews
  • Complete Yell.com listing
2

Week 3-4: Build Volume

  • Submit to 10 free UK directories (2-3 per day)
  • Join Surrey Chambers of Commerce
  • Create Nextdoor business account
  • Update all social media with consistent NAP
3

Month 2: Local Focus

  • Submit to all Surrey-specific directories
  • Research Checkatrade membership (if budget allows)
  • Get featured in local news (contact Get Surrey)
  • Partner with local estate agents for referrals
4

Ongoing: Maintain & Grow

  • Request Google reviews after every job
  • Post weekly updates on Google Business Profile
  • Monitor citations for accuracy (quarterly audit)
  • Add 2-3 new citations per month

Pro Tips for Success

DO:

  • • Keep NAP 100% consistent everywhere
  • • Use same business name format always
  • • Add detailed business descriptions
  • • Upload high-quality photos
  • • Respond to all reviews (positive & negative)
  • • Update listings if info changes
  • • Track which citations send traffic (Google Analytics)

DON'T:

  • • Use different phone numbers on different sites
  • • Write "Clear Space Team Ltd" on one site and "Clear Space Team Limited" on another
  • • Submit to spam directories
  • • Create duplicate listings
  • • Forget to verify your listings
  • • Buy fake reviews (Google will penalize you!)
  • • Rush - quality over quantity